YMCA Child Care

Celebrating a 50th anniversary is a huge milestone, and the YMCA’s child care program wanted to commemorate the occasion. We worked with them to highlight some of the incredible staff members and celebrate the good they do. 

We were able to tell their stories by crafting creative pieces that matched the platforms where they were published. We wrote blog posts for their website, shot imagery and hero video posts for Instagram, and we used Facebook to show some great behind the scenes content. We gave unique value to each channel, culminating in a complete experience, and look into the incredible work the staff do everyday.

Relationships like the one we have with the YMCA let us use our skills and expertise to help have a direct impact on the communities the YMCA so passionately works to improve and support.

TENNIS CANADA

Our work with Tennis Canada since 2019 has spanned over some of Canada’s biggest accomplishments. From Canada’s historic 2019 Davis Cup Finals run and 2022 Davis Cup win to creative / content direction for National Bank Open and Serena Williams retirement we’ve been creating content through it all. More like embedded journalism than traditional content production we helped create an organic natural social space for Tennis in Canada to occupy that differentiated from traditional media and been featured in outlets like the New York Times, ATP and NPR. We shot documentary features that were screened in theatres, short form social content used on their channels, and stories from the US Open & Davis Cup for broadcast. Our adaptability and non-traditional experience meant that we could not only take on this type of work, but use it with our content strategy to help build their social presence and give their fans an inside look at the game.

TURNER & PORTER

Something we’re very proud of is seeing value in projects that other agencies might leave on the table. Turner & Porter were looking for a partner who could handle a compelling challenge: How do you tell a brand story for a funeral company?

While working with them we found a story that perfectly encapsulated the incredible support system they’ve built, and reflected the genuine care their staff have. Bridget had lost her husband, and with Turner & Porter received support, and ultimately found a new purpose in helping others with their loss. 

Meeting Bridget and the Turner & Porter staff was a humbling experience. We were able to identify the value of her story, and as a result help communicate the value of Turner & Porter, deliver on their business objectives and do so in a way that was respectful and resonated with their audience.

NUTRITION FOR LONGEVITY

We were approached by the #1 science publisher on social media to assist in satisfying two sides of a client ask: Increase brand exposure & consumer education in a competitive market.

Early on, even though the publisher was sought after by the client for their impressive target audience and reach, the influencer team was struggling to shift the constructs of their video content to meet the brand message. They risked alienating either their ongoing audience or their client.

After shifting gears strategically we produced multiple content pieces out of a single shoot. We were able to hit the targets for both parties, deliver better ROI with our content and create an ongoing partnership with the publisher, which we support with brand/partner strategy.