CONTENT IN THE TIME OF COVID

 

During a time of crisis, it’s important to understand the conversation surrounding the crisis itself, as well as the conversations surrounding your brand and competitors in relation to the crisis.

Swell took this time to ensure their clients were able to swiftly and strategically navigate through multiple customized campaigns to ensure effective communication when customers needed it most.


This situation is evolving, so what passes muster today may be seen as tone-deaf tomorrow. It’s important to continue to evaluate the situation and listen to your customers through social listening and plan responses in your content to determine the best path forward.

 
 

Across all industries, it’s time to review your content with a fine tooth comb to ensure that your brand does not get left behind and that your messaging does not edge on exploiting a public health crisis.

 
 



Is your content evergreen or specific to the moment? What investments now will pay off later with your audience?

 
 

Which campaign is your brand currently running? What content is planned today? Tomorrow? The next few weeks?