NUTRITION FOR LONGEVITY

We were approached by the #1 science publisher on social media to assist in satisfying two sides of a client ask: Increase brand exposure & consumer education in a competitive market.

Early on, even though the publisher was sought after by the client for their impressive target audience and reach, the influencer team was struggling to shift the constructs of their video content to meet the brand message. They risked alienating either their ongoing audience or their client.

After shifting gears strategically we produced multiple content pieces out of a single shoot. We were able to hit the targets for both parties, deliver better ROI with our content and create an ongoing partnership with the publisher, which we support with brand/partner strategy.