TENNIS CANADA

Our work with Tennis Canada since 2019 has spanned over some of Canada’s biggest accomplishments. From Canada’s historic 2019 Davis Cup Finals run and 2022 Davis Cup win to creative / content direction for National Bank Open and Serena Williams retirement we’ve been creating content through it all. More like embedded journalism than traditional content production we helped create an organic natural social space for Tennis in Canada to occupy that differentiated from traditional media and been featured in outlets like the New York Times, ATP and NPR. We shot documentary features that were screened in theatres, short form social content used on their channels, and stories from the US Open & Davis Cup for broadcast. Our adaptability and non-traditional experience meant that we could not only take on this type of work, but use it with our content strategy to help build their social presence and give their fans an inside look at the game.